Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

It was a big-tech Super Bowl, where even the ads that weren’t about AI were about AI. Svedka’s AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock ...

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StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last. The demand side platform, which became one of a handful of ad tech companies to partner with OpenAI at ...

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider newsletter A Super Bowl ad is meant to serve as a victory lap for tech companies. But on ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Apple may have raised the ire of ...

Advertisements have long shown up in every part of our daily lives, but these days, technology has allowed companies to become much more invasive — and creative — in how they enter our lives. These ...

Google DeepMind CEO Demis Hassabis said he’s “surprised” that OpenAI has already moved to introduce ads within its AI chatbot. In an interview with Axios at Davos, the AI leader was responding to a ...